We Combined the Spirit of Space with Design: Space Motors Showroom
Throughout the project, we pursued a design language that blended functionality with aesthetics. The open-plan layout, which placed vehicles at the forefront, also facilitated circulation within the space. Every detail was planned to serve the brand's intended connection with the user; from material selection and lighting scenarios to furniture design and color, every element was implemented with a holistic design approach.
Our primary goal in the interior design was to balance a warm and inviting atmosphere with sharp lines that reflect the brand's strength. Neutral tones dominated the floor, wall, and ceiling surfaces, enhanced by strategically placed red ceilings and graphic textures, created a dynamic rhythm. This contrast accentuated the showroom's modern lines while simultaneously energizing the space.
Natural light filtering through the expansive glass facades creates a spacious and open display area, while directed spotlights highlight the silhouettes of each vehicle like sculptures. The interplay of light and shadow was designed to reveal the cars' design details to the viewer in the most striking way. Red pendant lighting elements create a strong visual signature on the ceiling, adding character to the space.
To enrich the customer experience, we created a seamless visual connection between the exhibition area and the lounge and meeting areas. Modern furniture, soft textures, and a balanced layout create a comfortable and stylish environment for visitors. Art objects and decorative plants add a warm touch to the showroom's technical atmosphere.
Throughout the project, we pursued a design language that blended functionality with aesthetics. The open-plan layout, which placed vehicles at the forefront, also facilitated circulation within the space. Every detail was planned to serve the brand's intended connection with the user; from material selection and lighting scenarios to furniture design and color, every element was implemented with a holistic design approach.
As a result, the Space Motors showroom has become more than just a sales space; it's an experiential space where the brand's story unfolds, creating a sense of belonging for visitors. At Babar Architecture, we are proud to have translated the brand's vision for the future into architectural language and designed a timeless space that leaves a lasting impression on the user.
